Work request: Email send
First Name
Last name
Preferred email (for SF job tracking and confirmation)
Department
Have you created your email in Marketing Cloud?
Yes
No
Please Note:
Before requesting an email send, you must build your email within Marketing Cloud.
If you are planning to send to groups housed under the Alumni and Philanthropy umbrella (alumni or donors) please fill out the form located at
www.ukalumni.net/emailrequest
.
Email Location
Associate business unit
Please select...
Alumni-Philanthropy
Current Student Undergraduate Operations
Faculty & Staff
Graduate Professional & UK Online
Human Resources
Prospective Undergraduate Operations
University Operations & PR-Marketing
Email template name
Note - Email templates should follow the Marketing Cloud naming structure "YYMMDD - Unit Shortcode - Description". Ex. "210704 - EM - Learn about UK" would denote an email from Enrollment Management with a desired send date of July 4, 2021 teaching recipients about UK.
Email File Path - Please include the folder path to access your email template
(Ex: Content Builder > Enrollment Management > App Push > 2019-20 App Push)
Do you have an existing Sender Profile for this message?
Yes
No
Sender Profile
New Sender Profile Information
Display Name (Name Displayed in Email)
Display Email (
must
end in "@lifecycle.uky.edu" - not an actual inbox)
Reply Name (Name displayed in reply to email)
Reply Address (email address you would like replies sent to -
required when building a new sender profile
)
What group are you sending this email to?
Please select...
Prospective Undergraduate Students
Current Undergraduate Students
Prospective or Current Graduate Students
Faculty and Staff
Parent and Family Association
Alumni/ Lifetime Members
Donors/Friends of UK
External / Misc. Populations - unaffiliated directly with UK
Alumni & Philanthropy Report Request
Purpose of Request
Please select...
Email - Solicitation
Email - Newsletter
Email - Other
Note: any emails requesting funds for the University of Kentucky is defined as a solicitation.
Do you already have a solicitation code?
Yes
No
Pre-existing solicitation code
Do you need a solicitation code?
Yes
No
Are you sending to degreed alumni?
Yes
No
Selection Criteria
Calendar school year or academic preferred year, Metropolitan Statistical Area "MSA", multiple years, gift summary, gift detail, Alumni and/or Donor, etc.
Exclusion Criteria
Salesforce Reports
When working with populations deemed part of UK's academic campus community, Salesforce Reports are used to send emails. Please provide the following information to populate the Salesforce Report.
Note - reports can either be
standard
or
ad-hoc. Standard Reports
use existing filters within Salesforce to populate information;
Ad-hoc Reports
use an external dataset that includes student IDs or employee IDs to identify a subset of a population not based on Salesforce filters.
Do you already have a report to send this email to?
Yes
No
Existing Report Information
Name of report if created previously. If none, enter N/A.
Report link
Population size
New Salesforce Report
Please complete the report request form here to have a report created on your behalf:
HERE
Subscriber Lists
Populations external to the University of Kentucky are communicated with using what is known as a subscriber list. These lists should include email addresses of constituents and may be for recurring or a one-time use.
Do you have an existing subscriber list in Marketing Cloud?
Yes
No
New Subscriber List
Desired list name (should follow naming structure YYMMDD - Shortcode - Audience)
Brief description of list population
Population Size
Is this list for single use or recurring?
Single Use
Recurring
Upload csv of subscriber list here - must include email addresses
Existing Subscriber List
List Name
List Population Size
Email Scheduling Information
Send date (must be 2 or more business days in advance)
Send time
Contact Information